Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media continued a discussion on Social Commerce.
Some of the topics we discussed included:
- Social Commerce is not the same as eCommerce
- Social Commerce is not new…Facebook and Instagram (and others) tried this years ago
- We decided pretty early in the conversation that people do not go to Facebook or Instagram to shop
- Brands that tried this may have been damaged by trying to sell without friction on Facebook
- Sellers DO use Facebook and Instagram but simply to drive buyers to their websites
- Do we have offline equivalents to the bad experience of trying to shop on Facebook
- Sellers know that if they sell exclusively on Facebook, they have no access to their underlying sales data, and brand building is almost impossible
- Where do chatbots fit into eCommerce sites
