Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media discussed whether buying and selling growing eCommerce brands is a thing. If it is, what are some of the key questions and some of the potential answers?
Some of the topics we discussed included:
- The founding of Una Brands in December 2020 and it’s experienced executive team
- A seed funding round of $40MM of equity and debt
- Some eCommerce companies builders prefer early-stage building as opposed to scaling to size
- We postulated about the Una Brands edge
- Is this really a thing and do other companies already do this? (Spoiler alert…Yes, including Shopify)
- Is the arbitrage gone? As more buyers emerge will prices get too high? Will there be seller remorse?
- Are there existing success stories in this space? GymShark came to mind
- Should DrTech build a curated marketplace of the best sellers?
- What are some of the metrics that hint at long-term brand viability and make a strong brand?
- Let’s get one of the founders (or two of them) of Una Brands on the show
