eCommerce UnderCover

Helping entrepreneurs launch and grow eCommmerce businesses.

Latest Episode

How Can You Optimize Your Amazon Sales in Europe – EP 53 – Anton Hermann – Co-Founder of SPACEGOATS

eCommerce UnderCover really enjoyed its conversation with Anton Hermann, a Co-Founder of SPACEGOATS. SPACEGOATS is a German software company enabling Amazon sellers to easily manage, automate, and internationalize their businesses—without the headaches and bureaucratic hurdles.

Some of the topics we discussed included:

  • The gaps in Amazon’s processes that encouraged the start of SPACEGOATS
  • How selling across pan-Europe is a challenge and how SPACEGOATS can help
  • The effect Brexit had on ecommerce sellers in Europe
  • What’s on the roadmap for SPACEGOATS?

Previous Episodes

EP 51 – How You Should Do Product Validation Before You Launch – Narek Vardanyan – Co-Founder and CEO of

EP 51 – How You Should Do Product Validation Before You Launch – Narek Vardanyan – Co-Founder and CEO of

eCommerce UnderCover really enjoyed its conversation with Narek Vardanyan, a Co-Founder and CEO of is an AI-based product validation platform that helps companies discover early if their product concepts have potential. It validates product ideas, finds the best price, and gets vital insights directly from customers. It has the highest accuracy among all available methods by employing behavioural data and actual purchase intent.


See all episodes

eCommerce Is Not Solved Yet


Why Marketplaces Still Rule eCommerce

We explore the reasons why marketplaces still rule eCommerce even three decades after Amazon launched.  Not much seems to have changed.


We Search for eCommerce Innovators Globally

Great guests make great conversations.  We go into the trenches of eCommerce to discuss how the future of eCommerce is being built.


Where is All the Innovation in eCommerce?

Technology is advancing rapidly, yet the online shopping experience is not getting better.  What type of innovations do we want to see?

The Crew

We believe that eCommerce has not been solved yet.  However, this is not just our opinion.  On the Dr Tech platform and from the recorded conversations on Michael Waitze Media, we meet the growing group of innovators that are pushing the boundaries of eCommerce daily. 

These are the stories we want to share with you.


Martin Ronfort

Founder, Dr Tech

Michael Waitze

Founder, Michael Waitze Media

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