EP 50 – How to Make eCommerce Products More Profitable – Denys Lichtenstein – Co-Founder of ProfitDog

Nov 2, 2022

eCommerce UnderCover really enjoyed its conversation with Denys Lichtenstein, a Co-CEO and Co-Founder of SassyClassy and ProfitDog. SassyClassy is an online fashion marketplace based in Germany. ProfitDog's algorithm uses first-party data to score SKU profitability and creates actionable insights to improve the efficacy of product ads.

Some of the topics we discussed included:

  • What it was like working for Facebook 
  • The evolution of Facebook and the Metaverse and its impact on the ad business
  • The dynamics of working in a dynamic and growing family business 
  • Building ProfitDog to automate merchandise analytics and supercharge eCommerce marketing

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