EP 12 – Augmented Reality and Commerce Conversions – Did We Change Our Minds? – Martin Ronfort and Michael Waitze

Jul 18, 2021

This week, Martin Ronfort, the founder of DrTech, and Michael Waitze, the founder of Michael Waitze Media recorded remotely, just to be a little extra safe in the face of rising COVID cases in Thailand. Martin did some incredible work to get the recording to look awesome for our first remote recording!

Some of the topics we discussed included:

  • Augmented Reality and online commerce conversions
  • Is the technology really ready yet?
  • Even if the tech is ready, will anybody use it for commerce, and if so, how and for which categories?
  • Technology-enhanced glasses were very unpopular
  • Does anybody really want to try on fashion with AR?
  • Will Apple Glasses or similar products be better used for product information in physical stores and for post-purchase customer service?
  • We only touched briefly on data and privacy considerations with the knowledge that this is significant to be covered separately

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