EP 25 – The MACH Alliance – Morten Naess, Jasmin Guthmann, and Dom Selvon

Nov 7, 2021

A few weeks ago, we had Morten Naess, the EVP Technology at Bluestone on the show to discuss Product Information Management. At some point during that episode, he snuck in a tasty nugget about the MACH Alliance. Martin and I were so intrigued that we asked Morten to come back on the show with some other members of the Alliance to dig a bit deeper and learn more.

We were fortunate to have Jasmin Guthmann, the Chair of the Marketing Council and Dom Selvon, a co-Chair of the Technology Council at the MACH Alliance join the discussion as well. Jasmin’s day job is the Senior Director, Global Marketing Partner at Contentstack while Dom is the CTO of e2x.

Some of the topics we discussed included:

  • Why and how the MACH Alliance was founded
  • How Bluestone found the MACH Alliance and what made it appealing
  • What are the benefits to MACH Members?
  • MACH Member or MACH Ambassador…what is the difference?
  • What does it take to become a member from a technical perspective?
  • Why do so many want to join the Alliance?
  • Where is the MACH Alliance heading?

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