eCommerce UnderCover welcomed Leonard Cheong, the Founder, Designer and CEO of Finix Wear. Finix (https://finixwear.com/) is an inclusive unisex athleisure label designed in Singapore with a unique genderless edge.
Some of the topics we discussed included:
- Starting Finix a the height of the COVID pandemic and the challenges of building the entire value chain remotely from the start
- The birth of Finix out ofd a personal pain point
- The lack of diversity in the looks and representation of the fashion fitness market
- There is a Men’s Department and a Women’s department and nothing in between
- The challenge of funding the right factory for production
- Starting with smaller product runs and growing with the brand
- The recent launch of Finix’s “Freedom” line
- The importance of featuring models and talents from different social and ethnic backgrounds
- Creating an inclusive fashion-fitness label that speaks to a rising generation of diverse individuals and lifestyles