eCommerce UnderCover was joined by Matthias Reinholz, the CEO and Founder of Qreuz. Qreuz is a privacy-first tracking method for online marketers that provides clean and rich data that respects the privacy of customers.
Some of the topics we discussed included:
- Switching to ethical server-side tracking and leaving cookies and pixels behind
- Online customer privacy
- Is Google Analytics getting banned from some European countries?
- Only collecting the data needed to understand business performance
- The importance of leaving customer data where it belongs…with the customers
- Eliminating the necessity of third-party tracking services
- Building on open source software
- Marketing attribution and cohort aggregation