EP 39 – Kait Stephens – CEO & co-Founder at Brij – How Do Brands Connect to Customers with QR Codes?

Jul 5, 2022

eCommerce UnderCover was joined by Kait Stephens, a co-Founder and the CEO of Brij. Brij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code.

Some of the topics we discussed included:

  • Working in investment banking and going to Harvard Business School
  • Her father was a serial entrepreneur and the influence that had
  • Starting her first company while still at HBS
  • Pivoting to Brij
  • How the pandemic impacted the pivot
  • How brands benefit from Brij
  • The importance of data and data insights
  • Low-code, No-code
  • The annoyance of dead QR Code links
  • What growth looks like to Brij

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