eCommerce UnderCover was joined by Valentin Radu, the Founder, and CEO of OmniConvert. Omniconvert is a growth enabler for mid-size DTC eCommerce & retail companies looking to increase customer lifetime value and decrease customer acquisition costs.
Some of the topics we discussed included:
- Growing up poor under communism in Bucharest, Romania
- Why his father was against entrepreneurship
- Built a company that sold car insurance online
- CLC vs CAC, the North Star for eCommerce Businesses
- Understanding the eCommerce growth formula
- The (changing) mentality of an eCommerce entrepreneur
- Marketplaces vs stand-alone eCommerce shops
- Amazon consolidators
- Do they really know more than the rest of us about how to scale these businesses?
